Window treatments are usually chosen near the end of a project, after the drywall is finished. By then, some of the biggest decisions are already locked in: where the power is, whether the ceiling has a pocket for a shade, and how much wall sits...

Home technology works the same way. Almost every luxury project reaches a fork in the road where someone asks which control system the house should run on, and the answer arrives wrapped in brand loyalty rather than analysis. Integrators recommend what they know. Builders repeat...